This brand needs no introduction in Russia. Founded in 2001 in St. Petersburg by designer Alena Akhmadullina, it became one of the hallmarks in the history of contemporary Russian fashion. In the first 10 years of its existence, the Alena Akhmadullina brand became a unique phenomenon in the history of Russian design and a revolution in the fashion world. Since 2005 the Alena Akhmadullina brand is a permanent member of the Paris Fashion Week pret-a-porter.
Alena Akhmadullina is the winner of numerous prestigious prizes and awards: winner of the "Admiralty Needle-2000"; the national winner of the international competition "International Design Award Smirnoff" (1999, 2000); winner of prizes in the nominations "Golden Hanger" at the contest "Dress of the year 2000” and many more.
During her career, Akhmadullina has also had some high profile orders, such as the creation of costumes for the participants in the Opening Ceremony of the Olympic games in Vancouver (2010), development of sketches for the Russian Olympic team (2008) and t-shirts for the contest Eurovision in Moscow (2009), as well as cooperation with international brands such as Volvo (development of exclusive design VOLVO CS30 by Alena Akhmadullina limited edition).