This is Zurich's flagship store by Victorinox, the world renowned Swiss family business. They're probably best known for their Swiss Army knives, but they also produce many different collections of high-quality Swiss watches for both women and men. In addition, they also make cutlery and travel gear like bags and backpacks and even fragrances, all of which are available at this store. There's an engraving service for the pocket knives and you can personalise them even further by using the interactive pocket knife configurator to create a unique souvenir or gift!