This is jewellery manufacturer Gellner's flagship store in Switzerland and here it's all about cultured pearls. The collection includes elegant earrings, bracelets, necklaces and daring rings, all designed and handmade at the factory. Apart from Gellner's very own pieces, the shop also sells jewellery by Danish designer Ole Lynggaard, Dutch brand Minitials and renowned watches by Nomos Glashütte.