<p>Gumball 3000 was founded in 1999 by Maximillion Cooper as a lifestyle brand that combines cars, art and pop culture. Cooper hosted glamorous parties around Europe, which immediately gained notoriety. It has evolved into a week long festival of concerts, car shows and sports in capital cities. Celebrity attendees include Snoop Dogg, David Guetta, Tony Hawk and others. The fourth edition will be held in Warsaw.</p>