The brand was founded by Vasily Volchok-Rusakovich in St. Petersburg in 2014 guided by the philosophy of democratic prices and creating clothes that belong to the customers, not enslave them. The fierce aesthetic of Volchok clothing helps the emerging generation of Russians to define their voice in a society that keeps seeing enormous changes and transformations. The prints on black and white garments channel nihilistic punk attitudes: “Youth”, “Void”, “No Tsars No Gods”. It’s made to be paired with a ripped pair of Vans and a leather choker for an evening walk on the main promenade or at a club blasting pumping techno beats.