The main philosophy behind the brand Markovich is the search for the perfect balance between our primordial spirituality and being the person of tomorrow. The urban rhythm and the mythology of romance, traditions and experimenting – those are the things one searches for when finding their own line. The inner wind  and constant acceleration of time inspire the mastermind behind the brand, Anna Markovich, to create an understandable cut together with romantic elements of European medieval styles and ideas of cyber punk culture.