His beautiful book I Love You I Hate You delves into Love Jozi's image archive from the past 15 years, which includes more than 100 T-shirt graphics, to show how Johannesburg became the brand's muse, inspiring bold designs and new ways of looking.
Complementing this rich archive of unique images of the city is a collection of 34 essays by Joburg thinkers, doers and observers, taking the imagery of each T-shirt range as a starting point to explore complicated and complex relationships with the city. Exploring Joburg in fresh ways, the essays take readers down unexpected paths, grappling with a complex city that inspires competing emotions of love and hate. The writers include journalists, novelists, city developers, cultural critics, academics, designers, DJs and entrepreneurs, edited by Laurice Taitz, publisher and editor of Johannesburg In Your Pocket.
Love Jozi at Rand Club
On Saturday October 9 at 11:00 Bradley Kirshenbaum presents a hugely entertaining fast-paced 40-minute talk that distills the ethos behind Love Jozi's unique imagery and how the city of Joburg, with all its inherent challenges and surprises, became the brand's distinctive muse. Entrance is free, RSVP to events@randclub.co.za.
