25-year old Mpoomy Ledwaba is a South African beauty influencer and Youtube star who has achieved what many social media hustlers can only dream of. She dropped out of university, followed her dream of starting a beauty business and amassed tens of thousands of dedicated followers who follow her beauty tips on her youtube channel (59,000 subscribers) and on her Instagram page (214,000 followers). Using her social media savvy Mpoomy leveraged what started out as a mobile beauty business into a fully-fledged online beauty brand and the Aneno Beauty Bar chain. 

In 2017 Mpoomy opened the small Aneno Nail and Coffee Bar in Melville, building up a dedicated following through her savvy social media presence. Fast forward to July 2019 and Mpoomy launched Aneno Beauty Bar, a super chic flagship salon at Melville's 27 Boxes centre. Mpoomy says of the salon "I wanted to create an environment of vibrancy and ambience, we pride ourselves in a warm and welcoming stay for all our customers".

Specialising in braids, wig treatments, natural African hair styling, lash extensions and nails, the salon also offers exclusive treatments for kids including braiding and cornrows.