Organised by 'Wasza Turystyka,' this tourism industry forum is a response to the need to professionalize promotional tools in Polish tourism, integrate the environment and exchange experiences between participants of the entire tourism market. It has been held periodically since 2016, and so far twelve editions have been attended by nearly 600 experts in the broader tourism industry. The previous edition was attended by more than forty experts from home and abroad.

The 2025 edition will break the day into three thematic sessions:
- Technologies in the service of promotion.
- The green future of tourism.
- What's next for the promotion of Polish tourism?