Founded right here in Vienna in 1951, Frey Wille has become one of the world's best-loved contemporary jewellers. Its colourful creations, based on 19th and 20th century works of art are instantly recognisable and can now be bought at more than 90 shops across the globe. The flagship Vienna store at Stephensplatz is as wonderfully understated, elegant and essential as you would expect. As Viennese as Mozart, a visit should be part of every trip to the city.