The ZOOM is Austria’s only museum dedicated to children up to 14 years old. The exposition is divided into four areas – main exhibit, ocean, studio and animated film centre – and is designed to make cultural and scientific information as comprehensible to kids as possible. The focus is on games and play, as well as on sensory cognitive process. Kids are encouraged to ask questions and make things of their own. Teenagers can create animated films or even record their own pop songs. An ideal place for families to spend a stimulating afternoon.