Located in the upscale Kohlmarkt shopping street and just behind the Hofburg, Demel was once the Imperial and Royal Court Bakery. Since the fall of the Austrian empire, Demel has continued to produce world-class baked goods, and is a must-see for anyone with a sweet tooth. Despite its prominence, the prices are not too bad, so no excuses; enjoy the sweets and the regal décor, and poke around the museum beneath the main part of the store for a glimpse into its imperial history.