Founded in 1951 by Achille Maramotti, who's family had been involved in luxury fashion for generations, Max Mara was one of the first Italian fashion houses to establish the model of producing high quality manufactured clothing, following the lead of haute couture collections, but maintaining more affordable prices. The rest, as they say, is history, and today Max Mara has grown into one of the world's leading high fashion retailers, with of course a proliferation of shops the country of its birth, Italy, including a large elegant boutique on Corso Italia in Trieste.