Located in Žalec, the museum showcases the hop-growing tradition of the Lower Savinja Valley, dating back to 1876. Housed in a former hop-drying facility, the museum spans four floors, displaying historic tools, garments, and memorabilia donated by local families. Visitors can explore the regional culture through exhibits, try the local Kukec beer, and attend traditional events like the hop growers' feast. A 360-degree "Green Gold experience" virtual reality movie immerses visitors in the hop-picking tradition.