Ljubljana-based Cliché Jelena Pirkmajer is one of the most intriguing fashion labels in the so-called 'new Europe'. The designs are all created using a principle of FQ, or Fashion Intelligence Quotient, which promotes the longevity of forms and compatibility of pieces from new collections with previous ones. Cliché's shop and gallery on Novi Trg offers both collections from its own brand, as well as complimentary accessories from designers based in Europe, the US and Japan.