The Via La Moda showroom is a mecca for luxury addicts, showcasing an enormous array of finely crafted handbags and other leather accessories in a glorious arrangement of vibrant colours, shapes and textures (said to be the largest display on the African continent). The annual Via La Moda showroom sale offers some of the most incredible discounts to be found anywhere in the city with up to 60% off  a massive range of Via La Moda's most exclusive designer handbags and accessories.

From handbags to purses, and leather belts, each item is made with care and precision, and stitched in the pristine workshop overseen by Austrian-born designer Hanspeter Winklmayr. This homegrown South African luxury brand revels in producing unique designs which are frequently updated, making many pieces collector’s items as quality is prized over quantity.

The annual Via La Moda sale lasts just 22 hours and it is worth putting a reminder in your calendar so you don't miss this incredible opportunity to pick up exquisite handmade statement accessories at unbelievable prices.

The first day of the sale opens on Thursday November 29 at 05:00 and the most eager handbag fanatics have been known to start queueing up from 04:30 to get their hands on the best deals! 

The Via La Moda 22 Hour Sale is open: Thu Nov 29 from 05:00–17:00, Fri Nov 30 from 10:00–15:00, Sat Dec 1 from 08:00–13:00. Note that the showroom is closed Nov 24–28 and Dec 3–5. 

For a look at some of the incredible offers available this year check out the Via La Moda 22 Hour Sale newsletter.