Sebastian Matheson founded Reefer in 2019, wanting to create a sneaker line that was locally produced and environmentally friendly. With a firm belief that sustainability is the key to the future of fashion, Reefer integrates cork and hemp textiles into all its designs, creating fun and stylish footwear ranging from sneakers to sandals, boots, and flip flops. They also do accessories such as caps and cross-body bags.

Operating on the principle of zero waste, Reefer's production process strives to minimise its environmental impact. This includes working with local artisans to produce their shoes, ensuring their label supports the local economy and community.

Reefer weaves a narrative of conscious consumption and community empowerment, proving that style and sustainability don't need to be mutually exclusive. You can shop these eco-friendly sneakers at 44 Stanley.