Celebrate the talent, strength, and creativity of South Africa’s women entrepreneurs at AWBrand&Co, a new pop-up concept store at Mall of Africa from Fri, Nov 29 – Tue, Dec 31, 2024.

Located at shop U2117, next to Versace and opposite Yuppiechef, this exciting space is curated by Agenda Women and features an array of labels spanning fashion, beauty, lifestyle, and homeware.

Returning favourites include Lazy Makoti by Mogau Seshoene, offering authentic culinary goods; Bona by Wenzy's standout eyewear; and Nalaah by Makori, a label redefining luxurious sleepwear. Exciting new additions that are also making their mark at AWBrand&Co pop-up store include Eyare by Lerato Kgamanyane, celebrating everyday elegance with locally designed fashion; Sitota by Yvette Gayle, offering handmade luxury candles; and Jody Rosé by Vika, a chic and modern rosé for life’s sweetest moments.

The brainchild of Nomndeni Mdakhi, founder of Agenda Women, AWBrand&Co is an initiative empowering women entrepreneurs and championing their economic independence. It offers them the chance to showcase their exceptional products during the bustling festive season, connect with shoppers, gain valuable retail experience, and amplify their brand visibility – without the high costs of a permanent store.

Make your festive shopping count by supporting local, women-run labels at AWBrand&Co, open from Fri, Nov 29 – Tue, Dec 31, 2024. Also at Mall of Africa, DreamWorks' Find the Fun activation space is a great way to keep the kids entertained while you shop.