Granary of Polish Rock Music is located just north of the historic centre of Jarocin. Erected in the first half of the 19th century as part of a farming estate, today the building is found on the corner of two major roads running through the city and has become a popular tourist attraction, thanks to its adaptive reuse. The permanent exhibition inside is dedicated to the history of Polish rock music, as well as the Jarocin Festival, Poland's first-ever rock music festival, which debuted back in 1970 and continues to this very day. While the granary building's exterior looks relatively bland and unassuming, the interior could not be more different: the dynamic history on display is accompanied by rich multimedia content and displays. You can listen to the music, you can watch footage and music videos, all the while celebrating Polish rock music, an unlikely scene that was brave enough to take the stage and make alot of noise in the European communist bloc. Consequently, domestic rock music has remained hugely popular all over the country, and Poland's biggest musical exports are, by far, the loudest and most obnoxious you can think of!