This is Zurich's flagship store for the American snowboard and clothing manufacturer Burton. Founded in 1977 by snowboarding pioneer Jake Burton Carpenter, it has become one of the biggest and best known brands for winter sporting goods. In addition to snowboard apparel, accessories and protective gear, Burton also offers outerwear, jackets and sweaters, bags and luggage, camping equipment such as tents and sleeping bags and much more, so you don't have to be a hardcore mountain junky to find something here.