While much of the modern shopping in action in Olomouc takes place at the contemporary shopping centres, the heart of the city is still home to a number of traditional stores and places from which to pick up a souvenir or two. With that in mind, what should you be looking out for in Olomouc? Anything with the city’s iconic main square is a guaranteed winner, and you can also find plenty of examples of the traditional regional clothing. All the classic tourist souvenir paraphernalia can be found, from postcards to fridge magnets via mugs and books.