This ornate building, which incorporates Art Nouveau, Art Deco and Amsterdam School architecture, was created by Abraham Tuschinski (1886 - 1942), a Polish Jew who settled in the Netherlands in the early 1900s instead of immigrating to the United States, which was his original plan. He became a successful cinema operator in Rotterdam, before turning his attention to a forlorn part of Amsterdam where he erected his dream theatre. Unfortunately, Tuschinski became of a victim of the Holocaust and died at Auschwitz in 1942, but the incredible building he erected is still one of Amsterdam’s most popular cinemas.