While Vienna definitely has no shortage of major brand names featuring both extravagant luxury collections and informal street-style fashion, we thought that rather than listing the ever-present Benettons, H&Ms and Zaras of the world, we would direct you to some of Vienna's numerous hidden treasures that sell unique items not to be found on every street corner in every other city. Most of the shops mentioned here are located in the city's up-and-coming districts where trendy style-conscious people live and work - Freihausviertel, Naschmarkt and Neubau.