Founded by world renowned South African artist William Kentridge, The Centre for the Less Good Idea is one of Joburg's most exciting new cultural projects of recent years. The 'centre' is hosted at Kentridge's expansive artist studio in the Arts on Main building in Maboneng and also incorporates the neighbouring spaces that were once occupied by the Goethe On Main and Hazard galleries.

A non-commercial collaborative space, the centre brings together artists, musicians, poets, dancers, actors and filmmakers who all work in the city of Joburg. The Centre for the Less Good Idea's aim is to support experimental, collaborative and cross-disciplinary arts projects and give artists the breathing space to try out new things.

The 'less good idea' is explained thus by its founders; "Often, you start with a good idea. It might seem crystal clear at first, but when you take it to the proverbial drawing board, cracks and fissures emerge in its surface, and they cannot be ignored. It is in following the secondary ideas, those less good ideas coined to address the first idea’s cracks, that the Centre nurtures, arguing that in the act of playing with an idea, you can recognise those things you didn’t know in advance but knew somewhere inside you."
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Each season a new cast of collaborators is assembled to produce a brand new series of performances that stretches out over several days.