When people aren’t sunning themselves at the beach or getting a spa treatment at one of the local hotels, they converge on Jomas iela, which is the heart and soul of this seaside resort. The pedestrian street is lined on both sides by quaint wooden cottages and art nouveau edifices that now house countless cafés, restaurants and shops. If you’re looking for something to eat or drink or just want to absorb Jūrmala’s unique atmosphere, then this is the place to go.