Sandton City’s Next Icons of Style

Name: Sandton City’s Next Icons of Style
Start: 2024-09-17
End: 2024-10-27
Location: Sandton City and Nelson Mandela Square

Sep 17 - Oct 27 2024 Cnr Sandton Dr and Rivonia Rd, Sandton Central

ARC Store. Photo: Supplied.

Puma shoes up for sale. Photo: Supplied.

Sandton City, Africa’s most iconic shopping destination, is celebrating the movers and shakers in fashion, athleisure, and beauty with its new Next Icons of Style campaign. Known for its unparalleled tenant mix and innovative consumer engagement, Sandton City is taking the shopper experience to the next level.

The 8-week campaign highlights beloved brands that are either new to the centre or have recently revamped their offerings. Shoppers can expect a blend of local and international brand stories and exclusive in-store offers. Follow Sandton City on social media, where they are sharing content that introduces the faces behind iconic brands, showcasing their unique qualities, and offering exclusive discounts.

Participating brands in Sandton City’s Next Icons of Style campaign include NARS Cosmetics, ARC Store, Burnt, New Balance, Puma, The North Face, Under Armour Icon Brand House, IWC Schaffhausen, Bally, Maxhosa, and TSHEPO. Shoppers can enjoy exclusive offers at NARS Cosmetics, ARC Store, Burnt, and Puma. Additionally, The North Face is offering a 20% store-wide discount, and Maxhosa is providing early bird tickets for the MXS Kulture Festival 2025. These offers are available for a limited time, adding extra excitement to the shopping experience.

“After considerable planning and preparation, we are thrilled to launch the Next Icons of Style campaign, showcasing the brilliance and innovation of our centre’s brands,” said Sandton City’s general manager and asset management executive, Dimitri Kokinos. “This initiative reflects Sandton City’s commitment to offering a distinct, world-class retail experience, where every visit reveals something extraordinary.”