A wide variety of luxury accommodation is available at this huge hotel that also happens to be located right on the beach, hence its name. You can expect comfortable, tastefully decorated doubles, suites and apartments that include satellite TV, mini-bar, climate control, phone, safe, wi-fi and bathrobes. If you don't mind spending a little more, then by all means choose one of the rooms with sea view balconies, but if you're on a budget then older rooms from the 20th century are available in one wing of the complex. The spa centre is state of the art, its restaurants are among the best in Jūrmala and a beach club is available during the summer months.